Signature Launches To Bring A Personalized, Mobile Shopping Service To Brick And Mortar Retailers

As I wrote in December, brick and mortar retailers will need to personalize and make the in-store shopping experience unique to compete with online e-commerce sites. Today, Signature is launching to help retailers deliver a more personalized experience for consumers at retail stores. The Signature mobile app is essentially a personal shopping assistant, providing a curated shopping experience, with up-to-date product information, and customer service. Signature, which is available as an iPhone app, will deliver notifications around shopping events and information such as updates on preferred items and brands, or when new arrivals hit the floor. Customers will also get an in-store greeting with a summary of what's new, the latest fashions on the floor, and any relevant sales or events.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/HncGlglv1zg/

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