Betterment, the better investment app, launched at Disrupt in 2010 and went on to manage approximately $50 million in two years. The site is essentially an investment engine. Seamless automatic deposits ensure that you drag cash over to your investment account every month and the UI is clean, readable, and eminently simple - a gauge tells you how much you're investing in various buckets of stocks and bonds, and a built-in advisor tells you where to keep your money in order to reach a certain goal.
Thursday, May 3, 2012
Betterment Talks About The Disrupt Bump And The Future Of Investing
Betterment, the better investment app, launched at Disrupt in 2010 and went on to manage approximately $50 million in two years. The site is essentially an investment engine. Seamless automatic deposits ensure that you drag cash over to your investment account every month and the UI is clean, readable, and eminently simple - a gauge tells you how much you're investing in various buckets of stocks and bonds, and a built-in advisor tells you where to keep your money in order to reach a certain goal.
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