Friday, June 15, 2012

39% of mobile gamers spent cash on in-app purchases in 2011

Information Solutions Group recently published some research about mobile gaming across smartphones and tablets. The survey data was pulled from 1,004 gamers across the UK and U.S., from an initial sample size of 2,301. There were a lot of interesting takeaways, including that 39% had spent cash in 2011 on game content (like extra levels) or in-game currency.


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