HootSuite Extends Its Social Media Wings With Evernote, Storify, Zendesk Integrations

HootSuite, the Vancouver-based developers of a social media management dashboard for enterprises and other power users, is adding three new outlets to the list of social networks that are supported on its platform: from today there will be plugins available for Evernote, Storify and Zendesk that will let users send content created natively for Twitter and Facebook to these three, on top of support already offered to manage interactions on Twitter, Facebook and other sites like LinkedIn for some five million users worldwide. HootSuite notes that this is a development on how the App Directory has been used since its creation in 2011: originally it was intended as a dashboard "focused primarily on populating streams within HootSuite." It says it will be adding more plugins to extend the new functionality even further, covering areas like customer support, CRM and publishing -- putting HootSuite in much closer competition with the likes of Oracle and Salesforce, which are also converging on this area.

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