By Pausing Its Low-Margin, Off-App Ad Network, Facebook Could Work On Porting Its Juicy Ad Exchange To Mobile

Facebook today paused the test of its mobile ad network, which lives in other apps that it splits revenue with, and reapplying resources to its mobile feed ads. Freed-up staff could work on bringing its lucrative FBX ad exchange to mobile. In fact, Facebook is already looking into the option, says sources. FBX mobile could boost earnings and get $FB above its IPO price faster than an ad network.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/f7j7d5JyRXM/

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