SEO Search Engine Optimization is Essential For Online Success ...

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Article by Peter Nisbet

If you are seeking online success with your business, then SEO search engine optimization is essential. Without adequately optimizing your website for search engine spiders or algorithms, you have little chance of your site receiving visible listings on the search engine results pages. That spells death to most online businesses.

By far the best traffic to get is free traffic, and unless you are expert at using pay per click advertising techniques such as Google Adwords you are liable to spend a fortune trying to make up for your SEO inadequacies. 99% of those that start off full of hope with their online business fail to make any money: largely because they do not know how to promote their website. There are other reasons of course, and a website is not always necessary, but if you have one then you must learn how to optimize it to attain as high a listing position as possible.

SEO search engine optimization is how you let the search engines know what each page in your website is about, and also how relevant it is to the search term used (keyword) by anyone seeking information on your niche. It is not enough to have a good looking well designed website with lots of good content on your site. You have to persuade the search engine spiders that your page will give the Google customers what they want.

Algorithms are mathematical formulae with no eyes. They cannot see your great graphics and web design. They read the source code of your site, including the text. The way you format your text gives weighting to certain pieces of text, and lets the algorithm know what your important keywords are.

The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also part of your search engine optimization. SEO is more than just a few meta tags and H heading tags ? much more. Most people have no idea how to optimize their website, yet if they learned they would be considerably more successful.

However, learning SEO is more than just reading about it online. You have to see it in action, and fully understand what you are doing when optimizing your website. There are still professionals who believe that you must have 2% ? 3% keyword density on your page. They have argued through me, yet I know that this is nonsense: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.

There have been many changes in SEO over the past couple of years, and search engine optimization is no longer what it was. However, what will never change is the benefit of understanding what you are doing when optimizing your website for search engines.

SEO search engine optimization is the difference between success and failure of your website and possibly even your online business. Don?t just read about it: see it in action and understand it.

To see SEO in action an understand what you are doing check out Pete?s page SEOcious and learn how to get free traffic to your website that is worth its weight in gold.

Article by Dan J. An

Any company owner looking for additional website traffic may do well to consider hiring an agency or consultant to give the company more exposure using SEO search engine optimization. Gone are the days of having to pay huge sums in pay per click advertising just to get a bigger share of the internet market. These days, companies prefer to use SEO techniques to provide them with a more permanent presence on the World Wide Web, therefore cutting down on costs while still being assured of a consistent stream of site traffic.

Depending on the needs of the business though, several SEO search engine techniques are now being utilized by professionals who specialize in the application of SEO to any type of business. Some online companies will require a more search engine friendly website, while others will do well by building a network of links that lead directly to their sites. Whatever methods that are used, the ultimate goal is for the business to increase its profitability through a larger number of sales.

What makes SEO attractive to online companies is its cost efficiency. Whatever you pay in SEO service fees is greatly offset by the number of buyers that visit your site because of high rankings in the search engine results pages. Once every facet of the business is optimized to enable indexing from search engine spiders, you are guaranteed a long term advertisement which would stay there as long as the search engine directories are active.

In a recently concluded study, researchers found out that most internet users will always pay attention to the first five listings that come up on results pages when using search engines. A very limited percentage of the people involved in the study actually checked the paid advertisements which can be usually found on the right column of the page where search results are listed. This just means that the search results turned up by search engine spiders were considered as more reliable rather than the paid advertisements that shared the page with the results.

SEO search engine techniques can also be customized to cater to small businesses that don?t do business over the internet on an international level, and this is what we call local SEO. Local SEO focuses on keywords that are optimized especially for a certain geographical area or locale. This technique was introduced as a result of a great number of people searching the internet for goods and services which can be had in their own towns. This is employed not only by small businesses but also by larger companies that have several regional outlets and would want to establish their presence in a particular area.

All in all, SEO search engine optimization can do wonders for your business, especially if you?re just starting out or if you?re running out of ideas that can drive the necessary traffic to your site to produce a steady income. Whether you are a fledgling company or are already established in your niche, SEO services can help you get a bigger share of your target market.

Source: http://www.seomarketingsolutions.net/seo-search-engine-optimization-is-essential-for-online-success

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