I have been in internet marketing for over ten years and have seen marketing techniques come and go.? Many are still around and many are new and innovative.? Below you will discover what I believe to be the greatest and most effective online marketing techniques.
Article Marketing ? Article marketing was and is one of the most powerful online marketing methods available.? Not only does it do wonders for you and your business, it is free as well!
Article marketing consists of writing helpful, informative, simple to realize articles that actually assist your readers, not attempt to sell them something.? Then you submit them to article banks, directories and ezine publishers.? When your article runs in a popular ezine, it can do great things for your business.? Writing articles is not as tough as you might think so give it a attempt.? You will be delightfully surprised at how a lot it can affect your business.?
Remember:
Don?t worry around fancy words.? People are searching for assist, not large words.
Advertise in your resource box, not your article.
Supply real, helpful info and resources, hot hype!
Write from the heart!? Let your personality shine through in your articles.
?
Blogging ? Blogging is a newer shape of online marketing that simply started becoming common in the late 90?s.? Blog is short for weblog and means an online publication in the shape of a log or journal.? Blogs can increase your customer base, your traffic and your search engine ranking, thus increasing your sales.
Blogging can be done for free through such websites as:
blogger.com
wordpress.com
and livejournal.com
Be sure and update your blog regularly; everyday would be best as many like fresh content, ideas and info.
Ezine Publishing ? Ezine publishing has been about much longer than blogging and is far more effective, in my opinion.? Your ezine needs to contain helpful resources and data, not just sales pitches.? Create a relationship with your readers.? Let them know they can trust you and rely on you when they need your help.
Things to remember when putting together your ezine:
Keep it clean and easy to read.
Limit your advertising and be selective.
Always provide quality content and info.
Add your personality so your readers can get to know you.
Always provide contact info and be accessible.
Be consistent; send your ezine regularly as scheduled.
Be certain and proofread before sending it out.
Online Networking ? Online networking, as with offline networking, is very important to your business.? This is when you connect with as many individuals as possible to learn more and share more about your business.? Numerous leads can come from networking.? There are a lot of means to do this online.
Email Discussion Groups: Go to yahoogroups.com and search for appropriate groups.
Message Boards: Be certain and follow the rules for posting and offer your assist as a lot as potential.
Social Sites: Such as MySpace.com, Ryze, Merchant Circle, etc.? These can be great means to produce more contacts and receive leads.
Joint Ventures ? This is when you enter into an agreement with another online marketer that will benefit both sides.
Examples of joint ventures:
Ezine Ad Swaps
eBook Ad Swaps
Subscription Page Ad Swaps
Affiliate Programs
Exchange Advertising for % of Sales
and the list goes on and on.? Be creative and come up with new ways you and your associates can help each other.
Podcasting ? Podcasting is using digital media files which are distributed allover the internet via syndication feeds.? Podcasting is still a fairly new way of online marketing and has great potential.? Podcasting can be powerful because it uses voice not written words to receive the message across.? Offer your articles, do voice interviews, provide a chapter in your ebook via podcast, etc.? Again, utilize your imagination to create new ways to spread the word around your business.
Ezine Advertising ? Advertising your business, course, service, etc. in quality ezines can be well worth the money spent.? There are a few things you can to to assist you choose which ezines to advertise in.
Do a search to find ezines that cater to your target marketplace.? For illustration: if you are advertising kids? books, you don?t need to advertise in an ezine around cars.
Once you discover several targeted ezines, subscribe to them so you can appearance them over and see if the publisher is reliable in sending them out.? You can also look over the other ads and create certain the publisher is selective in their advertising.? You can possibly learn what the other readers believe of the ezine as well.
Try contacting the publisher to see if they respond to your email.? Ask about testimonials from other advertisers.? Find out how many ads they run per issue and what the costs are.
You could also ask the publisher to do an ad swap to receive an idea of what the response is like.? Be selective in your choices and always code your ads so you know which ezines actually deliver.
I hope this article has given you some insight as to how to market your home/online business.? I use a lot of of these methods (and ought to be using the rest) and know from experience that they work!
The possibilities with the internet are endless and we need to maintain up with new and innovative ways of marketing ourselves and our business.? And we need to hold using tested methods too.
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Source: http://www.homebasedbeachbusiness.com/2011/05/16/the-best-online-marketing-strategies/
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